St Martin Square Rebranding

As part of our project, I was assigned with the exciting task of developing a unique branding strategy for a designated area in Leicester. In order to showcase my vision, I have included the pitch that I created. Additionally, I am pleased to share with you the short animations that I have designed for the area's logo. I hope that this material will provide you with a clear understanding of my creative approach and the potential impact of my branding strategy.

I've attached below the pitch I created for the end of this piece and the short animations for the logo.